The organizers of the multi-sport European Games have brought in Imagina – the new name for Spanish sports production and rights agency Mediapro – as the event's host broadcast partner for its 2027 edition.
Through a tie-up unveiled today, Imagina will produce and distribute the official world feed for the European Games, which will take place in Istanbul, Turkiye, between June 16 and 27 next year.
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This represents an extension for Imagina, which served in the same capacity for the 2023 European Games in Krakow, Poland.
Imagina was chosen following what it has called a "competitive tender process" by the European Olympic Committees (EOC) body which runs the event.
For the 26-sport European Games, Imagina will produce multiple live feeds of every discipline and medal ceremony, and has said that "cutting-edge technology and wide-ranging editorial coverage" will feature.
Imagina will technically continue to be called Grup Mediapro until the end of this year, before rebranding as Imagina – this decision was unveiled in mid-September, with the group's parent company carrying the same name.
The move came as part of a significant wider review into the group's operations, and several months of internal reorganization.
For the European Games, meanwhile, Italian technology firm Microplus was named as a key technology partner for the event last month.
In June, the EOC unveiled a renewal of its rights deal with the European Broadcasting Union, the continent's association of public-service broadcasters.
For Imagina, its history of acting as host broadcast partner for multi-sport events also includes previous deals covering the 2019 and 2023 editions of the Pan American Games.
