French league soccer’s organizing body, the LFP, has renewed and expanded its partnership with short-form video platform TikTok, as it looks to innovate fan engagement around its top-tier Ligue 1 and second-tier Ligue 2 competitions.
The deal is a renewal of the pair’s original tie-up, struck in 2019, which has seen TikTok showcase the league, its teams, and their players, across its network through livestreams, hashtag challenges, in-app contests, and club filters.
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The account is now the third most followed league in Europe on TikTok, with 21.7 million followers. Since its inception, the account has amassed 5 billion views, including 1.6 billion during the 2024-2025 season.
The #Ligue1 activation, meanwhile, generated over 132,000 videos last year, and the partnership will look to improve on its numbers over the next year. Since the start of the 2025-26 season, the Ligue 1 account has secured 734 million views.
David Labrune, director of international media rights at LFP Media, has said: “This renewal illustrates the strength and relevance of our partnership with TikTok, which allows us to reach a young, international, and engaged audience.
“Together, we continue to rethink how fans experience football across all platforms, placing innovation and creativity at the heart of our digital strategy.”
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By GlobalDataEach renewal has seen a host of new activations rolled out.
New features include a search hub and dedicated mini site with every video published to include a clickable link redirecting users to streaming platforms in France and internationally, as well as an interactive video contest and near-live goals content.
The pair will also continue an ambassador program that will see 15 content creators post videos analysing league matches. During the 2024-25 season, more than 1,000 pieces of content were published through the program.
Jean-Patrick Cheylan, director of operations for TikTok France, added: “LFP Media has fully leveraged TikTok’s potential and, thanks to the quality and originality of its content, has built a global community, one of the most engaged in the world.
“TikTok’s unique discovery capabilities also allow us to guide fans towards new formats and experiences, including those outside the platform, thus strengthening the league’s impact and visibility across all media.”
The renewal boosts TikTok’s soccer portfolio, which includes partnerships with Spain’s LaLiga, North American soccer’s MLS, and the Saudi Pro League. It has previously partnered global body FIFA during the 2023 Women’s World Cup.
