Spanish men's soccer's top-tier LaLiga has begun the process of finding broadcast rights partners for the next five seasons across seven European markets.
LaLiga has launched one tender for the five campaigns between 2026-27 and 2030-31 in Estonia, Latvia, and Lithuania, and another covering that same period in Croatia, Slovenia, Greece, and Cyprus.
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There is a deadline for first-round bids of 12pm (Central European Time) on May 6, with LaLiga looking to sign off all contracts with chosen broadcasters that same month, if possible.
Aside from live coverage of all LaLiga matches, the rights packages on offer include a highlights and clips package, as well as shoulder programming, and also access to the league's own LaLiga TV channel.
Currently, LaLiga action across the three Baltic markets is shown by Setanta Sports, with that deal being a five-season affair which began in mid-2021, while TV3's Go3 channels also cover matches.
Croatia and Slovenia, meanwhile, are covered by Arena Sport (as are a number of other Balkan markets), while Cytavision is the rights-holder in Cyprus.
For Greek fans of the 20-team league, they can currently watch LaLiga action via Nova.
Of the seven countries in question, Slovenia's goalkeeper Jan Oblak is the most well-known LaLiga player, having plied his trade for Atletico Madrid since 2014.
Other prominent current names include Sevilla and Greece goalkeeper Odysseas Vlachodimos, Real Sociedad's Croatian pair Luca Sucic and Duje Caleta-Car, and Osasuna's Croatian striker Ante Budimir.
LaLiga has also unveiled a tie-up with Fastly, a global edge cloud platform.
Both parties will now work on developing solutions aimed at addressing the issue of digital piracy, and specifically the illegal live streaming of LaLiga matches.
The league has stated that its current estimates show this piracy costs its member clubs between $700 million and $800 million each year.
Fastly claims to have developed a system to help combat illegal streaming which "leverages AI and proprietary content signals to identify illegal streams in real time."
The pair are also collaborating with other technology firms, as well as with publishers and regulators, to develop software solutions and best practices to "quickly detect and disable unauthorized streaming while leaving all other traffic untouched."
Earlier this month, LaLiga became the first European soccer partner of Polymarket, the cryptocurrency-based prediction market firm.
Polymarket is now the official and exclusive prediction market of LaLiga in the US and Canada, with the platform to provide the continent’s growing fanbase with more opportunities to engage with LaLiga and its players.
The 2025-26 LaLiga season will come to an end in late May.
