Inter Milan, the top Italian soccer club, have partnered with technology innovation firm Globant to launch a 24/7 FAST (Free Ad-Supported Streaming Television) channel.
Inter 24/7 will be available in Italian in Italy and in English worldwide and feature on digital platforms, accessible directly from smart TVs, computers, and mobile devices.
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The Serie A giants claim this is the first initiative of its kind for a soccer club in Italy and stated that the project is “fully aligned with the club’s strategy for commercial growth and the development of Inter assets in the entertainment sector.”
The channel will provide fans with historic matches and archival content at no cost, as well as highlights and training clips, original programming, magazine shows, and full replays of games this season.
The new FAST channel was developed in collaboration with Globant, the club’s strategic tech partner behind the digital project, and is powered by Amagi, a cloud-based broadcast technology firm.
Earlier this year, Spanish heavyweights Barcelona launched two FAST channels through the Amagi Now media management platform.
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By GlobalDataThe new FAST channel further expands the club’s editorial offering and complements the dedicated Inter TV channel.
Giorgio Ricci, Inter’s chief revenue officer, said: “Inter 24/7 represents another step forward in the club’s digital innovation strategy. With this new FAST channel, we want to bring the Nerazzurri experience even closer to our fans across the world, offering the chance to connect with it at any time.
“This project confirms our commitment to strengthening our bond with our global community and enhancing the extraordinary content heritage that defines us across generations.”
Giorgio Tacchia, head of sports media at Globant, added: “We are proud to stand alongside Inter as technology partners to envision such an innovative project.
“Through Inter 24/7, we leverage technology to bring sports even closer to people, wherever they are, offering solutions that can transform fans' experience into an even stronger and more direct bond with the club.”
