Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has today (January 6) announced the extension of its rights agreement to cover live NHL ice hockey action until the end of the 2024-25 campaign.
Through the deal, Sport 24 will broadcast 250 live games per season from the top-tier North American league, including the post-season Stanley Cup playoffs and Stanley Cup final, as well as the NHL Winter Classic and the NHL All-Star Game.
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The IMG-run service has been the in-flight and on-ship home of NHL fixtures since 2016.
Jaka Lednik, the NHL’s senior vice president of international, said: “We are pleased to renew our partnership with Sport 24 and continue offering live games to hockey fans to enjoy while flying or on a cruise.”
Richard Wise, senior vice president of content and channels at IMG Media, added: "The NHL is one of the most prestigious global sport organizations. This deal is another example of our commitment to North American sports to better serve our airline and cruise ship partners across this market. We’re delighted to bolster our international portfolio and continue to deliver thrilling live action from some of the best ice-hockey teams in the world …”
In the last six months, Sport 24 and IMG have struck significant extension deals in the worlds of soccer, rugby union, cricket, and tennis.
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By GlobalDataThe list of sporting properties to have concluded renewals in recent months include soccer’s governing body FIFA and English Premier League, tennis’ Wimbledon, World Rugby, and the International Cricket Council.
The 2022-23 NHL season, meanwhile, began on October 7, with the post-season playoffs to conclude in June.
Late last year (December 21), the league announced a three-year extension of its commercial deal with PPG, a paints and coatings supplier.
Through the renewal, PPG will carry on as the league’s official paint in the US and Canada for the next three seasons.
