The ‘Formula 1: Drive to Survive’ docu-series, a collaboration between the top motor racing series and streaming giant Netflix, is to return for a fourth season in 2022.
No specific date for the arrival of the new run has yet been given, with F1 simply noting that it will “focus on the drama and intrigue of the 2021 season”, which has been the most competitive in the sport for a number of years.
The 23-race 2021 season is currently on its summer break, with Great Britain’s Lewis Hamilton and his Mercedes team holding slender leads over the Netherland’s Max Verstappen and his Red Bull team in the driver and constructor standings, respectively.
The Drive to Survive series provides a behind-the-scenes look at the rarefied world of the prestigious racing promotion, following the competing teams, highlighting driver stories and providing a unique perspective from the paddock on racedays.
Since the first season of the programme aired in 2019, covering the 2018 season of the sport, its popularity has been credited with driving fresh interest in Formula 1.
During an earnings call in May, the organisation’s chief executive Stefano Domenicali hailed the programme’s role in delivering increased TV viewing figures for the sport for 2021, compared with the previous two years.
That is not least the case in the US, with races on ESPN now said to be attracting 944,000 viewers on average, a 55 per cent increase on last season’s figure.
This is particularly significant as the US media giant that owns F1, Liberty Media, has been keen to build on the sport’s presence in the US market since it acquired the racing series in 2017.
Notably, the country will feature a second Grand Prix on the F1 calendar from next year with Miami to be added alongside the annual race in Austin.