Sony Pictures Network (SPN), the Indian pay-TV broadcaster, has extended its rights to off-road motor racing’s hydrogen-based Extreme H World Cup after last year’s debut event.
The renewal, which runs through the 2028 season, will see SPN continue to air every round of the Extreme H World Cup across India, having first partnered with the series in 2024.
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Along with live coverage, SPN will also provide highlights and exclusive digital content of the series.
Ali Russell, managing director of the FIA Extreme H World Cup, said: “India is one of the most exciting regions in the world for clean mobility vision and innovation, and we are thrilled to extend our partnership with SPN India through 2028.
“SPNI’s reach and storytelling expertise have been instrumental in growing our audience, and together we will continue to showcase the power of hydrogen technology and world-class racing to millions of fans.”
Extreme H is the successor to Extreme E, the FIA governing body’s all-electric series that debuted in 2021, with last year’s ‘Final Lap’ event on October 4 and 5 marking the end of the electric series and its replacement by the hydrogen-based series.
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By GlobalDataThe Extreme H World Cup was then held from October 9 to 11, with both events hosted by Saudi Arabia’s Qiddiya City.
Extreme E launched in 2021 and enjoyed wide coverage until 2024, when it canceled the remainder of its season after events in Jeddah (Saudi Arabia) and Scotland to prioritize its transition to hydrogen.
The FIA had initially planned for Extreme H to become an official world championship for 2026, but in December 2024, it announced the launch of the Extreme H World Cup for 2025 instead.
The new hydrogen event features an off-road race format to showcase the viability of hydrogen power as a clean energy solution. Organizers will also prioritize gender parity within motorsports by fielding teams that have an equal number of male and female drivers.
SPN, meanwhile, is the latest in a long-running list of broadcasters that have signed up to air Extreme H, including global sports streaming service DAZN, which provided worldwide FTA coverage via its platform.
Ahead of its inaugural Extreme H World Cup in October, the series secured a partnership with Saudi-owned free-to-air broadcast MBC group for coverage in the MENA region, while Dutch sports broadcaster Ziggo Sport also acquired rights. The competition then added Mexico and Central America to its US rights agreement with Fox Sports.
Coverage in Asia will come via SPOTV, the pan-regional pay-TV network, which will air the World Cup in Brunei, Cambodia, East Timor, Hong Kong, Laos, Macau, Mongolia, Myanmar, the Philippines, Singapore, Vietnam, Malaysia, Thailand, and Indonesia.
In July, the series landed a major broadcast partnership with media giant Warner Bros. Discovery to provide coverage of the series in more than 50 territories across Europe via its Eurosport channels, with UK and Ireland coverage coming via its TNT Sports network.
The series then secured further coverage in the UK through a separate agreement with commercial broadcaster ITV.
In May, Extreme H announced a significant rights deal in India with Sony Pictures Network, stretching across linear and digital platforms, and secured international sports broadcaster ESPN for coverage in Latin America, covering Mexico, Argentina, Brazil, and Chile.
Italian broadcaster Mediaset, meanwhile, has also struck a deal to cover the 2025 Extreme H season, after holding the rights to Extreme E since 2021.
