L'Equipe, the French free-to-air digital and terrestrial channel, has picked up a package of domestic rights to show the EuroLeague, European basketball’s elite club competition.
As part of the agreement, L’Équipe will air a selection of regular season, playoffs, and Final Four games free-to-air throughout the 2025–26 season, featuring matchups involving French sides Paris Basketball and LDLC ASVEL Villeurbanne, among others.
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Coverage will begin on November 6 with Paris Basketball’s match against Germany’s FC Bayern Munich.
The deal was secured by international sports and entertainment agency IMG, Euroleague Basketball’s long-term commercial rights distribution partner.
L’Équipe has become an official rights holder in France alongside main broadcaster SKWEEK, which will continue to broadcast all EuroLeague games, and TV Monaco, which will maintain free-to-air coverage of all AS Monaco matches.
According to the competition’s organisers, the EuroLeague fanbase in France has seen significant growth over the past four seasons, increasing by more than 70%.
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By GlobalDataL’Equipe previously held rights to show EuroLeague games involving French teams in the 2021-22 and 2022-23 seasons.
Céline Chanat, Director of Content and Broadcasting for the TV division of la chaine L’Équipe Group: “We are delighted to announce the return of the EuroLeague on la chaine L’Équipe.
“This acquisition reflects our commitment to strengthening our premium rights offering with a top-tier competition that enriches our basketball programming.”
The 2025-26 EuroLeague campaign began on September 30 and will conclude on May 24 with the Final Four in Athens.
IMG has secured several rights deals for the EuroLeague recently, including tie-ups last month with digital sports platform Sport24 in Greece and an agreement with Dubai Media covering the MENA region for the next five seasons.
Before that, extensions were struck in Spain and Italy with pay-TV operators Movistar and Sky Italia, respectively.
Read: EuroLeague embraces change with expansion and revamped commercial strategy
