ATP Media, the broadcast arm of the top men’s tennis tour, has expanded its partnership with video streaming technology firm Deltatre with a new agreement covering broadcast graphics, data, and production across the 2026 ATP Tour.
While just announced, the partnership launched at last week’s BNP Paribas Open in Indian Wells, where Deltatre deployed automated data-driven TV graphics across all outside courts, a new broadcast graphics package, and Drone AR (Augmented Reality) graphics, with the technology controlled by a remote team based in London, UK.
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Specifically, Deltatre’s software automatically displayed player biographies, head-to-head stats, and match profiles across outside courts, using several data feeds and pre-arranged running orders to coordinate graphics with on-court activity.
Phil Tabor, director of live production and programming at ATP Media, said: “Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation.
“They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we’re opening new commercial opportunities as a result.”
The new agreement builds on the pair’s data and graphics partnership, which began in 2017, and is delivered across the season-ending ATP Finals, top-tier ATP Masters 1000, second-tier ATP 500, and Next Gen ATP Finals events.
Alongside the graphics package, Deltatre distributes a broadcast data feed via integrations with ATP Media’s data and production ecosystem, delivers WebCIS, supports on-venue and remote workflows, and integrates with IP Director for highlights production.
Peter Bellamy, chief revenue officer at Deltatre, said: “Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcaster customers and their audiences worldwide. Our renewed partnership with ATP Media is already delivering these tangible outcomes.”
The new agreement comes as ATP Media continues to modernize its broadcast offering, expand its fanbase, and boost engagement.
In November, ATP Media partnered with Japanese technology and media conglomerate Sony to introduce innovations into the ATP Tour’s global coverage and OTT service, Tennis TV.
The partnership is focused on leveraging AI, data, and new content formats to create richer storytelling across all ATP Tour platforms via Sony’s sport businesses, including Hawk-Eye Innovations, Beyond Sports, Pulselive, KinaTrax, and STATSports, as well as Sony’s professional services.
HawkVISION is being integrated across all nine ATP Masters 1000 events and the ATP Finals in 2026, with low-profile cameras in use to give viewers a unique on-court perspective that mirrors what players see during the game.
Earlier this month, the ATP Tour renewed and expanded its behind-the-scenes content partnership with Overtime, the youth-focused US sports media company, to boost its younger fanbase.
The new agreement will see Overtime continue to create short-form behind-the-scenes content that will be distributed across its Instagram and TikTok channels, as well as the ATP’s social channel, with its coverage expanded across more tournaments from the ATP Masters 1000, ATP 500, and ATP 250 circuits for the 2026 season.
It also recently announced global content partnerships with TikTok and Sportify, as well as launching global marketing campaigns and a new brand identity.
