Global sports subscription service DAZN is set to launch a new division that will offer live matches and action to in-flight and on-ship passengers.
The division, to be called DAZN Inflight, will launch next year and will be headed up by Aviv Giladi, currently president of DAZN Partnerships.
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Currently, the pre-eminent service in this sector is the Sport 24 platform run by international sports marketing heavyweight IMG. Sport 24 holds on-ship and in-flight rights for a vast range of top-tier sports properties, including English soccer's top-tier Premier League through 2027-28, this year's FIFA World Cup, American football's NFL, and basketball's NBA.
Sport 24 is available on 610 aircraft, including Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, and Cathay Pacific, as well as 119 cruise ships, including Carnival Group, Royal Caribbean, Celebrity, Norwegian Cruise Line, and Fred Olsen.
Shay Segev, chief executive at DAZN Group, said: "Technology is unlocking unprecedented opportunities to revolutionize how fans experience the sports they love.
"DAZN is at the forefront of this transformation, working with partners across the sports ecosystem to build the future of sport entertainment. DAZN Inflight is an exciting proposition that will be designed to make live games truly unmissable."
In terms of DAZN's existing coverage of live sport, the service is perhaps best known for showing boxing and soccer, but over the last few years has expanded its reach to encircle many top-tier properties from a wide range of sports.
Giladi added: "Just a few years ago, even the idea of watching a cup final live on a flight would have been unthinkable. Today, we are announcing the reality, and it is just months away. I am excited by our plan to bring the thrill and action of live sports to fans."
DAZN Inflight's launch will coincide with the reliability and speed of in-ship and in-flight internet connectivity improving over the next year or so.
In terms of recent DAZN activity, earlier this week the broadcaster renewed its global broadcast partnership with US boxing promotion Golden Boy, maintaining its dominance over the sport’s media landscape.
