Global sports streaming service DAZN has announced a five-year extension to its broadcast rights partnership with Spanish soccer’s LaLiga in the Belgian market.
The new four-season deal will now see the pair’s partnership in the country run through the 2030-31 campaign, consolidating DAZN's stewardship of LaLiga rights in Belgium (and non-exclusively Luxembourg) through the end of the decade.
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Initially, the deal was announced for a four-year extended term, before tacking on a sixth year to the agreement following the May 11 El Clasico derby game between Barcelona and Real Madrid, a thriller that ended in a 4-3 Barcelona victory.
LaLiga, and the fortunes of giants Real Madrid in particular, are of interest to viewers in Belgium not just because of the team’s global stature, but also thanks to Belgian icon Thibaut Courtois, who is a stalwart in goal for the side.
Elsewhere in the league, Atletico Madrid defender Axel Witsel, and Seville trio Dodi Lukebakio, Albert Sambi Lokonga, and Stanis Idumbo, have all also represented Belgium’s senior or youth category national teams, as has Las Palmas forward Adnan Januzaj.
DAZN first began broadcasting LaLiga in 2023 following its takeover of the Eleven Sports broadcaster, which itself had first in the 2015-16 season, meaning the rights have stayed with the same rightsholder for 16 years by the end of the new deal.
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By GlobalDataThis week DAZN announced similar five-year extensions in neighboring market Germany, as well as Austria, and added Switzerland to its coverage.
LaLiga has been available on DAZN in Germany and Austria since the launch of the platform in the two countries in 2016, and it enjoys a significant following given the interest in top clubs such as Real Madrid and Barcelona, and players including Real’s German international Antonio Rudiger and Barca goalkeeper Marc-Andre Ter Stegen.
The top Spanish league had launched media rights tenders in Germany, Austria, and Switzerland, and several major European markets, in March.
In Germany, DAZN also holds rights to the domestic Bundesliga and Italy’s Serie A.
The streaming service also holds a set of domestic LaLiga rights.
