DAZN, the international over-the-top sports streaming platform, is expanding its offering in Germany with the launch of a new commercial premises service.
DAZN for Business will allow restaurants, hotels, bars and hospitality businesses to provide a variety of live sport, as they open up with the lifting of coronvirus-enforced restrictions.
This will include matches from German soccer's Bundesliga on Fridays and Sundays, and, from August, Uefa Champions League games during the week. Further content will be offered via a new partnership with Deutsche Telekom's MagentaTV, which features the dedicated MagentaSport channel.
Premises signing up for DAZN for Business will receive a DAZN TV box and app which can be used to access the live sport, and the company is pledging a "simple and flexible pricing model".
DAZN has had a dedicated presence in Germany since the launch of a service there in 2016, and there are already commercial premises offerings in Spain, the USA and Canada.
Paul Sexton-Chadwick, senior vice president of global commercial propositions at DAZN Group, said: “DAZN is now the home to the biggest sports in Germany, and the number one service for football fans.
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"After the tough year that the hospitality industry has faced, and as venues start to open up, we are bringing all of this to businesses in one simple and competitive package, which we expect will attract more customers, who spend more money, stay longer and return more often. We intend to expand DAZN for Business to wider global markets as our live sports and original programming offering builds.”
On top of the Bundesliga and Champions League, the DAZN soccer offering in Germany includes the Uefa Europa League, plus LaLiga and the Copa del Rey from Spain and the FA Cup and EFL Cup from England.