DAZN, the international OTT sports streaming service, has renewed its global broadcast partnership with US boxing promotion Golden Boy, maintaining its dominance over the sport’s media landscape.
This multi-year ‘exclusive’ contract extension ensures that all Golden Boy events, including top-line pay-per-views, will remain hosted by DAZN throughout crucial global markets, including the US, Mexico, the UK, and across Asia.
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Founded by boxing legend Oscar de la Hoya, Golden Boy has traditionally focused on the Mexican and Mexican-diaspora US boxing markets when assembling its stable of fighters.
This has allowed it to accumulate a roster of top talent that currently includes WBC welterweight champion Ryan Garcia, undisputed women’s flyweight champion Gabriela Fundora, and WBA (Super)/WBO cruiserweight champion Gilberto ‘Zurdo’ Ramirez.
Golden Boy’s next major event will take place on May 2, when Ramirez will defend his title against two-weight world champion David Benavidez in Las Vegas, Nevada.
That fight will take place on the Cinco de Mayo holiday weekend, a high-value broadcast window with Golden Boy’s target demographic, which will naturally support strong viewership.
DAZN has broadcast Golden Boy events since 2018, with the pair’s partnership last renewed on five-year terms in May 2022.
In 2020, the two parties were embroiled in a contract dispute as DAZN felt Golden Boy had failed to live up to an obligation to deliver what was regarded as one premier event per year involving the iconic Saul ‘Canelo’ Alvarez.
Ultimately, it was Alvarez who made a move as he sued both the streaming platform and Golden Boy for damages of at least $280 million, filing a lawsuit in a federal court in California, accusing the two parties of failing to honor the terms of the contract.
The Mexican eventually parted ways with Golden Boy and ended his lucrative deal with DAZN in November 2020.
Alvarez’s most recent bout took place on streaming service Netflix, drawing 41 million global viewers, becoming the “most-viewed men’s championship boxing match” of the 21st century according to the streamer.
Despite lacking deals with top stars such as Alvarez, DAZN has nonetheless reaffirmed its commitment to boxing with a slate of recent deals.
DAZN has often expressed its ambition to serve as the ‘global home of boxing’, and with the extension of Golden Boy, has consolidated elite rights from the sport’s four most prominent promotions: Matchroom, Queensberry, Golden Boy, and Top Rank.
Back in February, DAZN extended its Matchroom rights agreement, covering the UK and the US, for the next five years, having first struck a deal with the promoter in 2021.
Queensberry joined DAZN for the first time in April 2025 on a multi-year deal, finally uniting it on the same broadcaster as rival Matchroom after years of acrimony.
Top Rank also finally agreed a broadcast deal with DAZN earlier this month, despite founder Bob Arum previously stating his public dislike of the streaming platform.
The about-face from the promotion reflects its struggling financial situation, with the reported fee of $1 million to $1.25 million per event far less than what ESPN had been paying Top Rank before the end of its agreement in mid-2025, after which the promotion had been without a broadcaster for a number of months.
