Canadian Soccer Business, the commercial arm of the country’s soccer governing body, has secured rights to North America’s top-tier National Women’s Soccer League for its OneSoccer streaming platform.
The non-exclusive rights, which CSB has acquired and licensed to OneSoccer, see the service become the NWSL’s broadcast partner in Canada, with the body aiming to boost the visibility of its national team players domestically ahead of their participation in the flagship FIFA men’s and women’s World Cups in 2026 and 2027, respectively.
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OneSoccer was established as a joint venture between CSB and the Mediapro agency, but is now solely operated by CSB after Mediapro departed in 2024.
The NWSL features more than 20 Canadian players, including current national team members and Olympic gold medalists Kailen Sheridan, Janine Sonis, Jessie Fleming, Julia Grosso, Jordyn Huitema, Adriana Leon, Nichelle Prince, and Gabrielle Carle.
The NWSL’s 2026 regular season will be played between March 13 and November 1, with playoffs running from November 6 to 11.
James Johnson, group chief executive of CSB, said: “Our vision at CSB is to strategically acquire and manage media rights in ways that expand access to the game and support the long-term growth of soccer in Canada.
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By GlobalData“That includes increasing the visibility and impact of Canadian players across the game, expanding the range of competitions available to fans, and ensuring consistent access at home beyond international windows and competitions.”
The new deal follows CSB acquiring non-exclusive rights in Canada to Germany’s top-tier Bundesliga for OneSoccer to showcase Bayern Munich star Alphonso Davies, who is also the captain of the Canadian men’s national team, ahead of the country co-hosting the 2026 World Cup alongside the US and Mexico.
Under that deal, every single Bayern Munich game will be available both live and on demand through the deal, which also includes the season-opening German Super Cup competition and the season-ending relegation play-offs.
Other rights held by Onesoccer include the Concacaf Champions Cup international club competition, the Canadian Premier League top-flight, and the Canadian Championship annual tournament (which also includes Canadian sides from Major League Soccer).
On the national team front, Onesoccer showcases games from both Canada’s men’s and women’s national teams, as well as wider action from the Concacaf Nations League competition.
The new deal comes as CSB attempts to reset its relationship and reputation within Canadian soccer, having weathered questions about its opaque partnership with Canada Soccer, culminating in the Canadian Soccer Players Association union filing a lawsuit against the governing body’s board members and CSB leaders being hauled in front of the Canadian government’s Heritage Committee to explain the deal.
Canada Soccer’s 10-year deal with Canadian Soccer Business (CSB), a new entity established in March 2018 to represent the commercial assets, including sponsorship and broadcast deals, for the national teams through 2028.
Canada Soccer does not hold an ownership stake in CSB but was paid a set amount each year, around $3 million to $4 million, with the rest used by CSB to help fund the growing top-tier Canadian Premier League (CPL).
Following the hearing, the CSB expressed its willingness to amend its deal with Canada Soccer, with CSB’s then-chief executive Mark Noonan saying the company was being proactive in engaging the governing body to renegotiate the contract.
CSB appointed former Football Australia head James Johnson as its new group chief executive in May 2025, to replace outgoing Mark Noonan, who doubled as commissioner of the CPL and chief executive of CSB.
