Australia’s A-Leagues, the organizer of the top-flight men’s and women’s soccer leagues, has brought in Champion Data as the official broadcast graphics provider for the competitions.
The multi-year deal will span the next three seasons, beginning with the 2026-27 campaign, which kicks off tomorrow (October 16).
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Through the deal, Champion Data’s broadcast graphic enhancements will be shown on broadcasts of men’s and women’s A-League matches on the Paramount-owned free-to-air linear broadcaster Network 10 and OTT streaming service Paramount+.
This will include integration of real-time data and statistics on screen during matches to help “contextualize” the game.
Champion Data will support A-Leagues along the delivery process, from “graphics package development, template development,” and “technical integration,” all the way to “match-day operational support” in live production.
Speaking on the announcement, A-Leagues head of broadcast Toby Sinclair commented: “As our audiences continue to grow, Champion Data’s expertise in data integration and graphical visualization will help deliver an even richer viewer offering for our fans.
“As part of the partnership, we’re also excited to elevate the broadcast experience of the A-League Women – bringing it in line with the A-League Men – as we continue to grow the reach and visibility of the women’s game.”
Tony Woods, Champion Data chief commercial officer, added: “Broadcast graphics play an important role in helping fans follow the action and connect with the story of a match.
“Our focus will be on bringing the creative to life through reliable data integration, production-ready graphics and experienced match-day support, helping deliver compelling, data-led content to fans across both competitions.”
Champion Data’s other commercial partners include Australian rules football’s top-tier AFL competition, World Netball, the LIV Golf tour and Golf Australia, broadcaster ESPN, tennis’ elite ATP Tour, and more.
Like the Champion Data deal, Paramount’s media rights agreement with the A-Leagues will run through the 2028-29 season, having been renewed back in May for what the leagues said was a rights uplift on previous seasons.
All A-League men's and women's games will be available on Paramount+ during the length of the deal, while one men's game will be broadcast live and free-to-air every week on Network 10.
Network 10's own streaming site will also house all A-League Women's fixtures.
Paramount+, meanwhile, will also provide highlights of all men's and women's games, as well as full-match replays.
By the time the 2028-29 season ends, the deal between Paramount ANZ and the A-Leagues will have run for eight years.
