Paramount-owned US broadcaster CBS Sports has consolidated coverage of the CONCACAF Champions Cup regional club tournament, acquiring the Spanish-language rights to add to the English-language rights it already held.
This new deal will run through the 2030 campaign, as will the English-language package, meaning that the Paramount+ OTT streaming service will showcase all 51 CONCACAF Champions Cup games each year in both English and Spanish.
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In addition to Paramount+, select CONCACAF Champions Cup games will air for free in Spanish (and English) on the CBS Sports app.
CBS supplants rival TUDN, the Spanish-language channel in the US owned by Mexican media business TelevisaUnivision, which has broadcast the tournament for a number of years.
The Champions Cup is the region’s premier men’s club competition, featuring the best clubs from North America, Central America, and the Caribbean.
The tournament was established in 1962 and ran in its original incarnation with several format changes through 2008, when it was retitled the CONCACAF Champions League. It then returned to its Champions Cup moniker ahead of the 2024 edition.
Since its inception, the CONCACAF Champions Cup ha been dominated by Mexican sides, who have won all but one of the last 21 editions going back to 2006, and 40 of the 60 editions in all.
Much of the Spanish-speaking community in the US (and indeed the audience for Telemundo) stems from the country’s large Mexican diaspora, which accounts for as much as 11.2% of the population and close to 60% of all Hispanic US citizens.
As such, adding Spanish-language rights to the existing English-language ones, and thus bringing Spanish-language coverage of well-supported Mexican sides like Club America and Tigres to diaspora fans, could bring strong viewership for CBS.
Paramount’s soccer portfolio in the US also includes Europe’s elite UEFA Champions League club competition and rights to the English Football League, the organizer of the second, third, and fourth tiers of the country’s soccer league pyramid.
Earlier this year, CBS Sports landed rights to major competitions organized by the Asian Football Confederation until 2028.
Additionally, it renewed its deal to show Italy’s top-tier Serie A for another season and snapped up England's Women's Super League on a four-year deal.
