Canada's Bell Media broadcaster will continue to cover – regionally – NHL ice hockey's Winnipeg Jets through its TSN pay-TV sports network.
A multi-year deal, struck with Jets’ owner True North Sports & Entertainment (TNSE), will see TSN continue to show Jets games in the team’s designated broadcast region, which includes Manitoba, Saskatchewan, Nunavut, the Northwest Territories, and parts of Northwestern Ontario, including Kenora, Dryden, and Thunder Bay.
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The renewal builds on the pair's original agreement struck in 2011, which came ahead of the Jets' first season in the NHL.
Shawn Redmond, vice president and general manager of Bell Media Sports, has now said: “The Winnipeg Jets are perennially one of hockey’s most exciting teams, and the continuation of our longstanding partnership ensures their passionate fanbase will continue to connect with TSN all season long.”
NHL franchises will play an extra two games per season from the 2026-27 campaign, for a total 84-game season. The change comes as part of a new collective bargaining agreement that will also see a shorter preseason and more games against divisional rivals.
The deal comes after Canadian telecoms giant Rogers announced a 12-year, $7.7 billion national rights extension with the NHL, starting with the current season, meaning the remaining 34 Canadiens games in English will be aired on Sportsnet or other Rogers-owned channels.
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By GlobalDataRogers sold its French-language national rights to TVA Sports for the 2014-26 cycle, but a new deal covering those rights has not been announced yet.
The rights also add to TSN's coverage of the NHL, which includes broadcast partnerships with the Montreal Canadiens, Ottawa Senators, and Toronto Maple Leafs.
Mark Chipman, executive chairman and governor of TNSE, added: “TSN has been a trusted and valued partner since our return to the NHL in 2011, and their industry-leading talent and production have helped us connect with fans across Manitoba and beyond.
“We are thrilled to extend this partnership and continue providing Jets fans with in-depth coverage, insights, and analysis across all TSN platforms.”
The Jets are the relocated Atlanta Thrashers, which were sold to True North Sport & Entertainment in June 2011 for $170 million, including a $60 million relocation fee split between the rest of the league.
Earlier this year, a Sportico report valued the team at an estimated $1.33 billion.
The Jets’ valuation has shown consistent and impressive growth since 2021, when to were valued at $745 million. Its value grew to $805 million by 2022 – an 8% from the previous year.
By 2023, the team was worth $925 million, marking a 14.9% rise year-on-year, while in 2024 the franchise’s value surpassed the $1.1 billion mark – a 19% growth from the year before.
The NHL’s 2025-26 regular season started on October 7 and will pause mid-season (February) to allow the NHL’s participation in the 2026 Winter Olympics in Northern Italy.
