The Atlantic Coast Conference (ACC), one of the leading college sports leagues in the US, has unveiled the ReliaQuest cybersecurity technology firm as a new commercial partner.
Through a multi-year sponsorship deal, Florida-based ReliaQuest becomes the official cybersecurity sponsor of the 18-team conference.
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Disney Advertising is also part of the deal – the wider Disney empire owns ESPN, the ACC's domestic broadcast partner.
The partnership entails ReliaQuest receiving year-round activation across the range of ACC sports, with programming to focus on cybersecurity awareness, careers in the industry, and "storytelling around elite defensive performance."
Features will air on ESPN called 'defensive player of the game' and 'defensive spotlights, ' which aim to highlight ReliaQuest's partnership with the conference.
May saw Disney/ESPN renew a distribution deal for ACC coverage with The CW Network, extending across football and men’s and women’s college basketball games, through 2030-31.
Elsewhere in US collegiate sport, the Southwestern Athletic Conference (SWAC) has extended its media rights deal with ESPN.
A new deal through the 2030-31 academic year was unveiled yesterday.
ESPN will cover 10 regular-season SWAC college football games every year, through both linear channels and the ESPN+ platform.
The SWAC Championship game will air on either ABC, ESPN, or ESPN2.
For college basketball, meanwhile, four regular-season games will be featured either on linear ESPN TV or via ESPN+.
The 12-team SWAC is headquartered in Birmingham, Alabama, and in total, colleges compete across 18 sports.
