The top ten most active financial services brands in soccer sponsorship in 2022 so far (as of Q3), compiled by Sportcal based on GlobalData’s sports sponsorship deals database.
1. eToro – 27 active deals
eToro is the most active financial services sponsor brand in soccer with a total of 27 active sponsorship agreements in place globally. eToro’s major active deal, worth $5.60 million, is with AS Monaco.
eToro is an online trading platform that allows users to buy and sell currencies, commodities, shares, and cryptocurrencies. Its sponsorship activity is mostly focused on soccer clubs.
2. Allianz – 26 active deals
Allianz is the second biggest sponsor brand in soccer globally, recording 26 active sponsorship agreements.
Valued at an estimated $149.95 million, Allianz’s agreement with FC Bayern Munich is its major active sponsorship deal.
Allianz, the Munich-based financial provider, is a major stadium naming rights sponsor within sports, predominantly in soccer.
3. Meiji Yasuda – 21 active deals
With a total of 21 active soccer sponsorship agreements, Meiji Yasuda stands at third place in the global financial services sector as of Q3 2022.
Meiji Yasuda struck its biggest active Soccer sponsorship deal, worth an estimated $12 million, with Japan Football Association.
Meiji Yasuda is a Japanese life insurance company. It is a major sponsor of soccer in Japan.
4. CaixaBank – 19 active deals
CaixaBank is the fourth biggest financial services sponsor brand in soccer so far in 2022. As tracked by GlobalData, CaixaBank has a total of 19 active sponsorship agreements.
Valued at an estimated $30 million, CaixaBank’s biggest active deal in soccer, as of the end of the third quarter, is with Royal Spanish Football Federation.
CaixaBank is a Spanish multinational banking and financial services company. It is a major sponsor of soccer in Spain.
5= Bitci – 15 active deals
Bitci has the fifth equal highest volume of active soccer sponsorship deals in the financial services sector globally. As of Q3 2022, Bitci has signed 15 deals.
Bitci’s biggest active soccer sponsorship agreement, worth an estimated $5.25 million, is with Brazilian Football Confederation.
Bitci is an online trading platform and cryptocurrency provider based in Turkey. Its sponsorship activity is mostly focused on soccer.
5= AOK – 15 active deals
With a total of 15 active worldwide soccer sponsorship agreements in place, AOK ranks equal fifth in the financial services sector as of the end of the second quarter.
Valued at an estimated $3.60 million, AOK’s agreement with FC Gelsenkirchen-Schalke 04 eV is its major active sponsorship deal in Soccer so far this year.
AOK is a German health insurance provider. Its main activities in sport sponsorship are with Bundesliga and 2. Bundesliga soccer clubs.
7. MasterCard – 12 active deals
MasterCard is the seventh most active financial services sponsor brand in soccer in 2022. It has a total of 12 active sponsorship deals in soccer globally.
MasterCard signed its biggest active sponsorship agreement, worth an estimated $172.5 million, with soccer’s European governing body UEFA.
MasterCard is a brand of debit or credit card owned by parent company and American multinational financial services company, MasterCard Worldwide. Its main sponsorship properties are within soccer, tennis, golf, and rugby.
8. Sabseg Seguros – 11 active deals
Sabseg Seguros is the eighth biggest financial services sponsor brand in soccer in 2022 with 11 active sponsorship agreements globally as of Q3 2022.
Sabseg Seguros’s major active Soccer sponsorship deal, worth an estimated $0.88 million, is with Futebol Clube de Famalicao.
Sabseg Seguros is a Portuguese insurance company. Its main activities in sport sponsorship are with Primeira Liga soccer clubs.
9. Groupama – 10 active deals
Groupama is the ninth most active financial services sponsor brand in soccer with a total of 55 active sponsorship agreements in place globally.
As of the end of the third quarter, Groupama’s biggest soccer sponsorship deal, worth an estimated $18.75 million, is with Olympique Lyonnais.
Groupama is a French insurance and financial services company. Its primary sponsorship activities are in soccer, rugby union, and cycling.
10. Vitality – 9 active deals
With 9 active global sponsorship agreements, Vitality takes the final spot in the list of the ten biggest financial services sponsor brands in soccer in 2022.
The major active sponsorship deal, valued at an estimated $2.4 million, signed by Vitality, is with The Football Association.
Vitality is a UK-based health and life insurance brand and subsidiary of South African company Discovery Limited. Vitality is a sponsor of soccer, cricket, and netball in the UK.
This analysis considers only announced and confirmed deals from the GlobalData sports sponsorship deals database. GlobalData tracks real-time data concerning sponsorship activity for thousands of sporting events, teams, athletes, venues, and organizations worldwide every year, using only official sources. Industry is defined according to the dominant industry of the sponsoring brand.
Estimated contract values and analysis on all reported deals are available for subscribers to GlobalData’s Sport Intelligence Centre.