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25 Sep 2020
Sportcal takes a closer look at the sponsorship and media landscape of the Tour de France, whilst also providing an event analysis for the 2020 edition of the competition.
28 Aug 2020
DP World is a global trade enabler based in Dubai. The brand has traditionally focused its portfolio on golf's European Tour, however, it is now looking to expand into other sports and properties as its groundbreaking naming rights agreement with Renault F1 demonstrates.
04 Aug 2020
AT&T is one of the world's largest communications brands. The telco is a sponsor of several of North America's major sporting properties, including the NCAA, NBA, and the Dallas Cowboys.
08 Jul 2020
Sportcal analyst Liam Fox profiles the Nike brand, focusing on its sponsorship strategy, the significance of the Jordan brand and the Netflix / ESPN sports docuseries The Last Dance, and Nike's response to contemporary issues of COVID-19 and Black Lives Matter
02 Jul 2020
Sportcal Analyst Will Candy identifies and profiles nine brands who he feels are poised to expand their respective sponsorship portfolios in a time when most will be retracting.
25 Jun 2020
Sportcal takes a closer look at the business landscape of the biggest basketball league in the world, and explores the implications COVID-19 had had on its operations.