LIV Golf, the embattled international golfing tour, has published an impact report suggesting its total global economic impact now stands at close to $1.5 billion.
Thus far in 2026 alone, LIV Golf said the impact figure stands at $600 million through the first seven events of the campaign.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The report, published today, comes at a time when the tour is searching for new investment and claims that the 2025 LIV Golf UK event delivered $63 million in local economic impact to the Uttoxeter and Staffordshire regions (and the wider UK economy), stemming from business operations, venue tourism, and more.
The tournament, which is held at the JCB Golf & Country Club in Rocester, Staffordshire, attracted 43,000 fans across its three days in 2025. LIV Golf announced ahead of the 2026 edition, which will take place this year from July 23 through 26.
Of those 43,000 fans, LIV Golf revealed that 26% were under the age of 35, and 32% were attending a golf event for the first time.
LIV Golf executive vice president for events Ross Hallett said: “The impact of LIV Golf in 2025 reflects what we have always believed—that when LIV Golf comes to town, the entire economy and community benefits.
“The commercial activity generated across Staffordshire and the wider region is something we are immensely proud of, and it reinforces our commitment to delivering events that leave a lasting legacy well beyond the final round.”
Despite the positive wider economic impact of the tour on host countries, LIV has struggled to make positive financial headway since its foundation.
LIV has made net losses – outside the US – of over $1.1 billion since 2021, as of its 2024 financial results, including a post-tax loss of $461.8 million across the 2024 calendar year.
With this in mind, LIV Golf is urgently seeking as much as $250 million in new investment after the Public Investment Fund (PIF) of Saudi Arabia pulled its investment last month, meaning that, while the tour claims it is fully funded through the 2026 season, 2027 and beyond are in jeopardy.
That said, GlobalData Sport (Sportcal) understands that LIV is expected to generate $100 million more in revenue this year than it did in 2025, and 10 of its 13 teams will turn a profit, indicating that there may still be a strong asset package to sell to prospective investors going forward.
Earlier this month, the tour tapped international investment bank Ducera Capital to help lead a new investment charge, targeting a “diversified, multi-partner investment model.”
