The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the LaLiga 2023/24 includes an in-depth view and detailed evaluation of Real Betis’s sponsor partners. Buy the report here.
Real Betis’s total sponsorship revenue for the 2023/24 season is over $18.1m, with the biggest single investment coming from Finetwork, which is an agreement valued at $4m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Real Betis have sponsorship agreements with 33 brands in the 2023/24 season, with their top five partners accounting for 56% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Finetwork, Hummel, Fancurve, Corpay and Reale Seguros, among others. The table below shows the top ten sponsors of Real Betis in the 2023/24 season.
Financial services & travel & tourism industries have struck the most deals
The financial services industry is the most heavily represented, totaling seven agreements with Real Betis in 2023/24. This is followed by travel & tourism, beverages, clothing & accessories and technology.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Real Betis, as well as those of all other La Liga clubs, buy the report here.