The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s Rayo Vallecano Sponsorship Deals 2023/24 Season includes an in-depth view and detailed evaluation of Rayo Vallecano’s sponsor partners. Buy the report here.
Rayo Vallecano’s total sponsorship revenue for the 2023/24 season is over $3m, with the biggest single investment coming from DIGI Spain, which is an agreement valued at $1.15m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Rayo Vallecano have sponsorship agreements with 9 brands in the 2023/24 season, with their top five partners accounting for 75% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include DIGI Spain, Umbro, Mahou, Ayuntamiento de Madrid and Modalia, among others. The table below shows the top ten sponsors of Rayo Vallecano in the 2023/24 season.
Government & non-profit organizations & energy & utilities industries have struck the most deals
The government & non-profit organizations industry is the most heavily represented, totaling two agreements with Rayo Vallecano in 2023/24. This is followed by energy & utilities, technology, telecommunications and travel & tourism.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Rayo Vallecano, as well as those of all other La Liga clubs, buy the report here.
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