The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the LaLiga 2022/23 includes an in-depth view and detailed evaluation of Rayo Vallecano’s sponsor partners. Buy the report here.

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Rayo Vallecano’s total sponsorship revenue for the 2022/23 season is over $3.3m, with the biggest single investment coming from DIGI Spain, which is an agreement valued at $1.08m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.

In total, Rayo Vallecano have sponsorship agreements with 12 brands in the 2022/23 season, with their top five partners accounting for 64% of the club’s total income from sponsorship.

According to GlobalData’s report, the highest-spending sponsor brands include DIGI Spain, Umbro, Modalia, Sorare and Dapper Labs, among others. The table below shows the top ten sponsors of Rayo Vallecano in the 2022/23 season.

Energy & utilities & technology industries have struck the most deals

The energy & utilities industry is the most heavily represented, totaling two agreements with Rayo Vallecano in 2022/23. This is followed by technology, telecommunications, travel & tourism and beverages.

For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.

For more detailed analysis of all sponsor partners of Rayo Vallecano, as well as those of all other La Liga clubs, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. For more information about GlobalData’s Sport Intelligence Center please click here. 

The ‘Business of…’ series of reports from GlobalData’s Sport Intelligence Center provide an in-depth view on the commercial strategy of a particular sporting league or event. By providing a detailed evaluation of all aspects of the property’s commercial strategy, we can guide investor decisions and sponsorship/media strategies for any organization looking to understand, imitate or partner with sporting properties.