The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Premier League 2022-23 includes an in-depth view and detailed evaluation of Leeds United FC’s sponsor partners. Buy the report here.
The biggest single sponsorship investment in Leeds for the 2022/23 season comes from SBOTOP, which is an agreement valued at $8.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Leeds have sponsorship agreements with 50 brands in the 2022/23 season, with their top five partners accounting for 66% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include SBOTOP, adidas, Astonish, Wish Shopping and Cadbury, among others. The table below shows the top ten sponsors of Leeds in the 2022/23 season.
Industrial goods & services & financial services industries have struck the most deals
The industrial goods & services industry is the most heavily represented, totaling eight agreements with Leeds in 2022/23. This is followed by financial services, consumer goods & services, technology and travel & tourism.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Leeds, as well as those of all other Premier League clubs, buy the report here.