The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Ligue 1 2022/23 includes an in-depth view and detailed evaluation of FC Nantes’s sponsor partners. Buy the report here.
FC Nantes’s total sponsorship revenue for the 2022/23 season is over $10.5m, with the biggest single investment coming from Synergie Travail Temporaire, which is an agreement valued at $2.65m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, FC Nantes have sponsorship agreements with 13 brands in the 2022/23 season, with their top five partners accounting for 74% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Synergie Travail Temporaire, Proginov, Preservation du Patrimoine, Zebet and Macron, among others. The table below shows the top ten sponsors of FC Nantes in the 2022/23 season.
Business & consumer services & industrial goods & services industries have struck the most deals
The business & consumer services industry is the most heavily represented, totaling two agreements with FC Nantes in 2022/23. This is followed by industrial goods & services, technology, pharmaceuticals & healthcare and clothing & accessories.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of FC Nantes, as well as those of all other Ligue 1 clubs, buy the report here.