The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Ligue 1 2022/23 includes an in-depth view and detailed evaluation of Clermont Foot’s sponsor partners. Buy the report here.
Clermont Foot’s total sponsorship revenue for the 2022/23 season is over $3.0m, with the biggest single investment coming from Credit Mutuel Massif Central, which is an agreement valued at $1m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Clermont Foot have sponsorship agreements with 17 brands in the 2022/23 season, with their top five partners accounting for 64% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Credit Mutuel Massif Central, Clermont Ferrand, Puy-De-Dome, Auvergne and Uhlsport, among others. The table below shows the top ten sponsors of Clermont Foot in the 2022/23 season.
Government & business & consumer services industries have struck the most deals
The government industry is the most heavily represented, totaling four agreements with Clermont Foot in 2022/23. This is followed by business & consumer services, automotive, beverages and clothing & accessories.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Clermont Foot, as well as those of all other Ligue 1 clubs, buy the report here.