The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the LaLiga 2023/24 includes an in-depth view and detailed evaluation of Atletico Madrid’s sponsor partners. Buy the report here.
Atletico Madrid’s total sponsorship revenue for the 2023/24 season is over $106.1m, with the biggest single investment coming from Riyadh Air, which is an agreement valued at $43.90m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Atletico Madrid have sponsorship agreements with 28 brands in the 2023/24 season, with their top five partners accounting for 78% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Riyadh Air, NIKE, Civitas, Hyundai and CaixaBank, among others. The table below shows the top ten sponsors of Atletico Madrid in the 2023/24 season.
Financial services & automotive industries have struck the most deals
The financial services industry is the most heavily represented, totaling five agreements with Atletico Madrid in 2023/24. This is followed by automotive, beverages, travel & tourism and retail.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Atletico Madrid, as well as those of all other La Liga clubs, buy the report here.