The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Premier League 2023/24 includes an in-depth view and detailed evaluation of Aston Villa FC’s sponsor partners. Buy the report here.
Aston Villa’s total sponsorship revenue for the 2023/24 season is over $25m, with the biggest single investment coming from BK8, which is an agreement valued at $12m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Aston Villa have sponsorship agreements with 11 brands in the 2023/24 season, with their top five partners accounting for 90% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include BK8, Castore, Fanatics, Trade Nation and Heineken, among others. The table below shows the top ten sponsors of Aston Villa in the 2023/24 season.
Gambling & beverages industries have struck the most deals
The gambling industry is the most heavily represented, totaling three agreements with Aston Villa in 2023/24. This is followed by beverages, financial services, business & consumer services and clothing & accessories.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Aston Villa, as well as those of all other Premier League clubs, buy the report here.