The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Serie A 2022-23 includes an in-depth view and detailed evaluation of AC Milan’s sponsor partners. Buy the report here.
The biggest single sponsorship investment in AC Milan for the 2022/23 season comes from Puma, which is an agreement valued at $31.67m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, AC Milan have sponsorship agreements with 47 brands in the 2022/23 season, with their top five partners accounting for 69% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Puma, Emirates Airline, BitMEX, Sorare and Skrill, among others. The table below shows the top ten sponsors of AC Milan in the 2022/23 season.
Clothing & accessories & financial services industries have struck the most deals
The clothing & accessories industry is the most heavily represented, totaling six agreements with AC Milan in 2022/23. This is followed by financial services, technology, food and gambling.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of AC Milan, as well as those of all other Serie A clubs, buy the report here.