The sports industry continues to be a hotbed of patent innovation. Activity driven by digital advancements, high-level of social media interactions, broad appeal for immersive sports experience, and fan engagement, as well as the growing importance of technologies such as virtual and augmented reality, blockchain, artificial intelligence, Internet of Things (IoT), robotics, cloud, data analytics, wearable tech and many more. In the last three years alone, there have been over 76,000 patents filed and granted in the sports industry, according to GlobalData’s report on Artificial intelligence in sports: game performance analyticsBuy the report here.

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According to GlobalData’s Technology Foresights, which uses over 49,000 patents to analyze innovation intensity for the sport industry, there are 10+ innovation areas that will shape the future of the industry.

Game performance analytics is a key innovation area in artificial Intelligence

Game performance analytics is the process of collecting data pertinent to how players interact with the gaming world, analyzing that data to reveal implicit patterns and trends, and finally convert the data into useful insights for efficient decision making. AI-enabled game performance analytics helps bridge this gap by providing real-time, actionable insights on near limitless data streams for acting more quickly to resolve issues. AI-powered game performance analytics is the fastest growing segment in sports for increasing the reliability and transparency of the game as well as guiding athletes for improving upon their performances.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 420+ companies, spanning technology vendors, established sports companies, and up-and-coming start-ups engaged in the development and application of game performance analytics.

Key players in game performance analytics – a disruptive innovation in the sports industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to game performance analytics

Company Total patents (2010 - 2022) Premium intelligence on the world's largest companies
NIKE 770 Unlock Company Profile
adidas 130 Unlock Company Profile
Peloton Interactive 113 Unlock Company Profile
Koninklijke Philips 85 Unlock Company Profile
Lululemon Athletica 80 Unlock Company Profile
iFIT Health & Fitness 77 Unlock Company Profile
Samsung Group 62 Unlock Company Profile
Apple 59 Unlock Company Profile
Sony Group 55 Unlock Company Profile
EW Healthcare Partners 54 Unlock Company Profile
Toyota Motor 53 Unlock Company Profile
Golfzon (Japan) 51 Unlock Company Profile
Tonal Systems 49 Unlock Company Profile
Neofect 48 Unlock Company Profile
Lagree Technologies 47 Unlock Company Profile
Extreme Networks 45 Unlock Company Profile
Polar Electro 34 Unlock Company Profile
Casio Computer 32 Unlock Company Profile
Technogym 32 Unlock Company Profile
LG 31 Unlock Company Profile
Dasan Rnd 25 Unlock Company Profile
Fox Factory 24 Unlock Company Profile
AT&T 23 Unlock Company Profile
Wahoo Fitness 23 Unlock Company Profile
C. H. Boehringer Sohn 22 Unlock Company Profile
Wattbike 22 Unlock Company Profile
Nintendo 21 Unlock Company Profile
GyroGear 21 Unlock Company Profile
Isolynx 21 Unlock Company Profile
Hydrow 19 Unlock Company Profile
Garmin 18 Unlock Company Profile
Omron 18 Unlock Company Profile
Nautilus 18 Unlock Company Profile
Seiko Epson 18 Unlock Company Profile
Beijing Electronics 18 Unlock Company Profile
ICON Eyecare - Management Team 18 Unlock Company Profile
Interactive Strength 18 Unlock Company Profile
Nokia 17 Unlock Company Profile
MAD DOGG ATHLETICS 17 Unlock Company Profile
ROM Technologies 17 Unlock Company Profile
Alphabet 15 Unlock Company Profile
InfoMotion Sports Technologies 15 Unlock Company Profile
Cairos Technologies 15 Unlock Company Profile
Amer Sports 14 Unlock Company Profile
Topgolf Callaway Brands 14 Unlock Company Profile
Bertec 14 Unlock Company Profile
Callaghan Innovation Research 13 Unlock Company Profile
Catapult Group International 13 Unlock Company Profile
Astellas Pharma 12 Unlock Company Profile
NuStep 12 Unlock Company Profile

Source: GlobalData Patent Analytics

Nike is the leading patent filer in game performance analytics. Some other key patent filers in the game performance analytics industry include adidas, Peloton Interactive, Koninklijke Philips, and Lululemon Athletica.

In terms of application diversity, Superpedestrian leads the pack, while Bobo Analytics and Whoop stand in second and third positions, respectively. By means of geographic reach, Lululemon Athletica holds the top position, followed by Dasan Rnd and Fox Factory.

To further understand the key themes and technologies disrupting the sports industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Sport.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.