Stats Perform, the international sports data technology provider, has signed up as the data partner for the European League of Football (ELF) American football property.
Through a tie-up unveiled today, Stats Perform will become the provider (to its partners) of Opta data from every ELF fixture, aimed at "fuelling innovative coverage" across a range of broadcast, digital, and social media platforms.
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This adds to a plethora of deals recently disclosed by Stats Perform, and also comes with the 2025 ELF season getting underway on Saturday (May 17).
Stats Perform has said the agreement will enable the 16-team ELF to "elevate gameday storytelling, spotlight rising stars, and engage a growing European fanbase with real-time, data-driven experiences."
The Opta Live and Opta Graphics Stats Perform products will both be made available to the ELF itself and its member teams as part of the tie-up.
Zeljko Karajica, the European League of Football's managing director, said: "With Stats Perform’s Opta data, insights, and advanced OptaAI tools, we’re giving every team the ability to deepen their media coverage, excite fans, raise the profile of our athletes, and build lasting loyalty in a way that is scalable, professional, and trusted.”
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By GlobalDataThe ELF was founded in 2020, with its first season taking place the following year, and the 2025 campaign will run between May 17 and early September.
Last November, the property secured new investment from Germany-based private equity firm D2D4.
Steve Xeller, chief revenue officer at Stats Perform, added: "By supporting the ELF’s dynamic growth with our proven data storytelling platforms, we’re helping them create the kind of fan experiences that turn one-time viewers into lifelong supporters—all while building a famous, cross-border sports brand.”
In terms of recent Stats Perform activity, in mid-April, the company was unveiled as a partner of Canada's Northern Super League professional women’s soccer competition in a three-year tie-up.
In late March, meanwhile, a deal was struck with Concacaf, soccer's governing body across North America, Central America, and the Caribbean, covering data and betting streaming rights.
Meanwhile, Stats Perform has today also appointed Christina Grealy as its new chief financial officer (CFO).
She succeeds Nick Drew, who has decided to step down from the role following over 10 years with the company.
Grealy, an experienced software industry executive, has more than three decades of experience across finance, business operations, and IT.
She most recently served as CFO of the ShareFile Business at Cloud Software Group, a privately held technology company.
Previously, she served as project executive at Microfocus, a multinational software and information technology business.
Grealy has also held leadership roles at software companies TIBCO Software Inc. and MISYS (now part of Finastra), as well as multiple years and roles at IBM and PwC.
Carl Mergele, Stats Perform chief executive, said: “Christina is a fantastic addition to the Stats Perform leadership team as we build on our record financial performance in 2024, including double-digit growth in profitability and a record fourth quarter in new business delivery.
“She is an accomplished leader whose sharp business acumen and results-oriented approach make her the ideal fit for the role. As we continue to capitalize on the momentum underway across our business, Christina’s insights and experience will contribute to our mission to change how sports are understood and played.”
The appointment of Grealy follows the recent appointment of tech marketing veteran Charles Kaplan as chief marketing officer.
