Diario AS, the Spanish sports newspaper, has signed a partnership with Spotlight Sports Group (SSG), the technology, content, and media company.

Through the tie-up, SSG will manage an affiliate platform for the newspaper’s website, AS.com, providing its sports betting expertise and user engagement technology.

SSG will provide Spanish-language betting content, affiliate technology, proprietary data sets, AI-based automated content generation, smart content module, bet builders, free-to-play games, and revenue optimization management services.

Harry von Behr, managing director of sport and co-US chief executive at SSG, said: “[AS.com] are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology.”

Gonzalo Teubal Rodriguez, from AS.com, added: “This partnership is a win-win for AS.com. It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empowering our users by giving them access to quality content and intuitive betting information and tools.”

Last month, SSG expanded its deal with Bet365, the online betting company, for a further three years.

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