Genius Sports, the international sports data technology company, has expanded its relationship with international sports marketing agency Infront to launch its BetVision solution for tennis.
Through its video content partnership with Infront Bettor, the agency’s betting division, BetVision for Tennis will cover the ongoing Australian Open grand slam tournament as well as International Tennis Federation competitions and will be available as an enhanced option for Infront’s customers.
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Launched in 2023, BetVision is an interactive application for sportsbooks that aims to combine live streams with aspects such as statistics, bet slips, and real-time augmentations.
BetVision covers multiple sports competitions, including American football’s NFL, top-flight soccer leagues in Italy, France, and Brazil, and several international basketball leagues. It has been integrated with many major sportsbooks.
As part of its tie-up with Infront Bettor, Genius Sports provides integrity services across ITF and Tennis Australia competitions to help safeguard the integrity of tennis.
The company’s Bet Monitoring System claims to analyse global betting data across over 60,000 ITF matches a year and cross-references it with real-time predictive algorithms to automatically identify potentially suspicious betting activity.
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By GlobalDataInfront also works closely with the ITF and the International Tennis Integrity Agency in this area.
Mark Locke, CEO of Genius Sports, said: “Approximately 90% of tennis bets are placed in-play, and our BetVision solution will take this to a completely different level for our sportsbook partners.
“Starting with the ongoing Australian Open, we will provide customers worldwide with an experience that is interactive, instant, and immersive, helping to drive significant increases in handle, repeat sessions, and viewing time.”
Chris Catling, head of Infront Bettor, added: “Our partnership with tennis provides a great opportunity for in-play innovation, and BetVision brings the betting experience to life in a way that feels natural, allowing sportsbooks to deepen engagement.
“We are always looking at new innovations for our clients, and this is an example of how our partnership with Genius Sports helps us unlock new value from live content for rightsholders while giving bettors a product that feels built for how they watch today.”
Infront Bettor secured a partnership with the Tennis Australia governing body in September.
Under that agreement, it serves as the data and video streaming partner for Tennis Australia and succeeded sports technology company Sportradar, which had held the designation since 2023.
Infront Bettor will provide licensed sportsbooks with access to live content and data for streaming and data distribution covering all Tennis Australia-organized competitions, including the flagship Australian Open (qualifying and main tournament), as well as warm-up competitions, the United Cup, Brisbane International, Hobart International, and Adelaide International.
