Genius Sports, the international sports data technology company, has launched a new prediction markets platform to expand its offering into this growing space.
Prediction.com is a new consumer platform that “enables users to discover prediction markets, compare equivalent event contracts across multiple platforms, and follow how market probabilities change as events unfold.”
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The service will bring markets and pricing from major prediction platforms into a single destination, allowing users to compare equivalent contracts and multi-leg combinations across multiple venues.
Prediction.com has been launched through Legend, Genius Sports’ media and technology business, which it acquired earlier this year, whose operations include a portfolio of sports brands.
For sports markets, Prediction.com will combine Genius Sports’ live game data with real-time prediction market pricing.
Its in-game experience allows users to follow play-by-play action alongside changing probabilities, prices, and market signals.
Genius Sports already provides official sports data and integrity services to several prediction market platforms.
In recent weeks, it has partnered with Kalshi and Polymarket, providing the duo with official sports data, marketing, and integrity services.
Unlike the Kalshi deal, Genius also offers Polymarket exclusive streaming rights.
The two agreements consolidate Genius Sports’ dominance in the US, with Polymarket and Kalshi representing the two biggest players in the prediction markets space.
The tech company has now entered the industry with its own offering, stating that the launch of Prediction.com “creates a direct consumer presence at an increasingly important point in the prediction market journey: where users discover markets, compare contracts and pricing, follow live events and track outcomes.”
Genius also added that Prediction.com will continue to expand its coverage, functionality, and partner integrations as the global prediction market ecosystem develops.
