UK betting giant Betfred will serve as the headline sponsor for the upcoming boxing rematch between Chris Eubank Jr. and Conor Benn as part of a deal with global sports streaming service DAZN.
DAZN holds exclusive global rights to the rematch, being held at Tottenham Hotspur Stadium in London, which will be available via DAZN pay-per-view on November 15.
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The sponsorship deal comprises Betfred branding on all four corners of the ring, broadcast sponsorship, and sponsorship of DAZN’s digital content, including the ‘Face Off’ series, ‘Fight Night Predictions’ series, and the ‘Fight Week Wrap’.
The deal also includes Betfred amplifying its sponsorship through in-store activations.
DAZN group chief executive Shay Segev said: “Betfred and DAZN’s collaboration on this landmark event reflects our shared commitment to innovation and fan engagement, delivering unique branded experiences to boxing fans globally across DAZN’s platform and beyond.
“The domination of the mat will ensure the visibility extends far beyond the event itself.”
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By GlobalDataDAZN also aired the delayed first match between the two in April, which saw Eubank Jr. victorious after 12 rounds.
That original fight was initially set for October 2022, but was called off after Benn failed a drug test.
Meanwhile, DAZN has picked up rights to the 2025 Islamic Solidarity Games, which start today.
Announcing the deal today, DAZN said it will live stream the event on its free tier, as it did for soccer’s FIFA Club World Cup earlier this year.
Coverage of the event will also be provided by ANOC TV, the streaming service of the Association of National Olympic Committees.
The Games are being staged in Riyadh, Saudi Arabia, from today to November 21, featuring 3,000 athletes from 57 nations competing across 21 sports and two para-sports.
Nasser Majali, the Islamic Solidarity Sports Association’s general secretary, said: “I am delighted to announce this innovative global partnership with DAZN that will bring the inspiring stories from the Islamic Solidarity Games – Riyadh 2025 to fans around the world.
“This broadcasting agreement is vital to our mission to unite the world of sport through the shared values of peace, unity, and hope, and it represents a landmark moment for the ISSA.”
Elsewhere, DAZN has also announced a partnership with social media platform TikTok to provide domestic coverage for English soccer’s fifth tier, the National League.
The first match to be streamed under the partnership will be tomorrow’s clash between Southend United and Carlisle United on the @dazn_nationalleague TikTok channel.
While DAZN has not announced which match it will air next, it said it is “exploring further opportunities this season to bring more National League football and behind-the-scenes content to audiences worldwide”.
As part of the partnership, DAZN and TikTok will host a workshop for all 72 National League clubs to guide them on how best to utilize TikTok, from storytelling and live content creation to fan engagement strategies.
Pete Oliver, DAZN’s chief executive of growth markets, said: “Through broadcasting National League content on DAZN’s dedicated TikTok channel and hosting a workshop on leveraging the platform, we’re working with clubs to grow their engagement, tell their stories and reach wider audiences.
“DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.”
