Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac
With the 2025 Formula One World Championship concluded—Lando Norris clinching the title by two points at the final race in…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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When politics pick the venue: The risks of Trump’s World Cup relocation threats
President Trump has threatened to relocate several matches of the planned 2026 FIFA World Cup currently set for U.S. cities—most…
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NFL international games: A new opportunity for US sports networks
Since the National Football League (NFL) passed a resolution in 2015 to extend its International Series through 2025 and broaden…
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MLB expansion: A look at the frontrunners and their appeal
Since its last expansion in 1998, Major League Baseball (MLB) has maintained a stable structure of 30 franchises. However, as…
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FC Barcelona’s €40m sponsorship with DRC: A financial necessity or ethical dilemma?
FC Barcelona, one of the biggest soccer clubs globally, continues to attract significant brand partnerships due to its extensive global…
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The meteoric rise of Lamine Yamal
Lamine Yamal, an incredible talent in the world of soccer, has rapidly ascended to prominence, showcasing his skills with FC…
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Newcastle Falcons: A new era under Red Bull ownership
Newcastle Falcons, a storied name in English rugby since its inception in 1877, have faced significant challenges in recent years,…
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Is India next for Allianz to make a naming rights splash?
Allianz is recognized as a leading insurance and asset management company globally. It serves over 125 million clients across more…
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Analyzing the commercial landscape of professional padel
Invented in Mexico in 1969, padel has emerged in this decade as one of the fastest-growing sports globally, with significant…
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Viewership figures on the rise as 2025 Super Rugby Pacific starts strong
Super Rugby Pacific, commonly known as Super Rugby, is the premier club rugby tournament in the Southern Hemisphere, showcasing top…