The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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Beyond the boundary: The cultural and economic impact of the India-Pakistan rivalry
High stakes, higher emotions No cricket match carries the emotional weight of India v Pakistan. This intensity is deeply intertwined…
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Thursday night rugby: The Six Nations’ bold 2026 scheduling shift
The Six Nations Championship occupies a unique place in the sporting and cultural landscapes of Europe. Since its origins in…
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Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac
With the 2025 Formula One World Championship concluded—Lando Norris clinching the title by two points at the final race in…
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When politics pick the venue: The risks of Trump’s World Cup relocation threats
President Trump has threatened to relocate several matches of the planned 2026 FIFA World Cup currently set for U.S. cities—most…
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NFL international games: A new opportunity for US sports networks
Since the National Football League (NFL) passed a resolution in 2015 to extend its International Series through 2025 and broaden…
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MLB expansion: A look at the frontrunners and their appeal
Since its last expansion in 1998, Major League Baseball (MLB) has maintained a stable structure of 30 franchises. However, as…
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FC Barcelona’s €40m sponsorship with DRC: A financial necessity or ethical dilemma?
FC Barcelona, one of the biggest soccer clubs globally, continues to attract significant brand partnerships due to its extensive global…
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The meteoric rise of Lamine Yamal
Lamine Yamal, an incredible talent in the world of soccer, has rapidly ascended to prominence, showcasing his skills with FC…
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Newcastle Falcons: A new era under Red Bull ownership
Newcastle Falcons, a storied name in English rugby since its inception in 1877, have faced significant challenges in recent years,…