Technology now offers clubs the ability to give back to their fans, while also improving the rate of sales and the bottom line
It is easy to forget that football fans are not just supporters, they’re customers. That means that in addition to…
All articles by Jurgen Ketel
Jurgen Ketel
Jurgen Ketel is managing director of Givex’s EMEA branch, which is responsible for selling point-of-sale (POS) and related technology products. He has overseen the programme launches of brands including Nike, Space NK, Superdry, The Works and Clarks.