All articles by Conrad Wiacek

Conrad Wiacek

Conrad Wiacek is head of sport analysis at GlobalData, specializing in sports sponsorship, brand strategies and media evaluation with a particular interest in soccer, F1 and US sports.

Will greed kill our love for sports?

The NBA All-Star game is supposed to be a celebration of the talent across the league, with an All-Star selection…
Does the 2026 Deloitte Football Money League represent a new world order?

The top four places in this year's Deloitte Football Money League were occupied by four continental teams for the first…
Betting scandals rock US sport

The 2025-26 NBA season was two days old when the league was rocked by the arrests of Hall of Fame…
Will the NBA expand into Europe?

The National Basketball Association (NBA) has long had eyes on global domination. From NBA Africa to global games taking place…
FIFA’s new Club World Cup format surprises and divides opinion

If you listen to FIFA president Gianni Infantino, the Club World Cup is already the most popular and successful club…

US Sports ownership gets complicated as prices and tensions rise

In 1989, a little-known Insurance salesman who had sold the family business and ventured into oil and gas exploration bought…
Does Trump’s tariff policy impact the sports industry?

President Donald Trump has wasted no time enacting trade tariffs on neighbouring countries. Within the first few weeks of his…
Has ice hockey stumbled into a goldmine?

Booing of national anthems, cross-border tensions, a national hero betraying his country, and wall-to-wall press coverage. Normally the only thing…
UEFA changes TEAMs

An era came to an end as European soccer's governing body UEFA announced it has entered exclusive negotiations with the…
Are streaming services ready to replace traditional broadcasters with live sports?

On Saturday night, millions of people around the world turned to Netflix to watch Jake Paul fight Mike Tyson. Whatever…