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27 Oct 2017
Sportcal spoke to Dilesh Sangaran, Group Head of Corporate Affairs at Lycamobile, to understand why the brand entered into partnership with the Jacksonville Jaguars and to understand the company's sponsorship strategy.
27 Oct 2017
As the designated 'home team' for the NFL International Series in London, the Jacksonville Jaguars are leading the development of American Football in a foreign market. Hussain Naqi, Vice President of International Development tells Sportcal how they are going about it.
08 Sep 2017
Sportcal Sponsorship spoke with Owen Hughes, Nissan’s Global Head of Sponsorship, to discuss the brand’s current activity and find out what can be expected from the Japanese car manufacturer in the future.
23 Jun 2017
The world's top twenty men's and women's tennis players attract sponsorship from a wide range of brands from around the world, but the men's game remains more popular with sponsors despite other advances in the game.
02 Jun 2017
Since the start of 2017, the sponsorship world has been hit by a series of scandals. However, as shown by the Sportcal Sponsorship team, this has not dimmed brand activity worldwide.
12 May 2017
Sponsorship of eSports is still developing. Endemic brands, those that produce products that are required to play or take part in eSports, still dominate both the event and team sponsorship sectors. Analysis by Sportcal has identified what eSports may need to do to attract non-endemic sponsors
19 Apr 2017
Venue naming rights sponsorship is increasingly common in Australia and the UK, but still lags far behind the most advanced sports market of USA, where there is a large stock of relatively new venues, according to analysis conducted by Sportcal.
30 Mar 2017
Tissot, the Swiss watchmaker, targets long-term partnerships to maximise the effectiveness of its sponsorship strategy and have a lasting impression on fans.