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08 Mar 2018
Cristiano Ronaldo is a Portuguese soccer player who currently plays for Real Madrid. Ronaldo's continued success on the pitch has earned himself an international following, making the player one of the most marketable athletes in the world.
23 Feb 2018
With the Olympic Games setting up camp in Asia through to 2022, Sportcal Sponsorship has taken a look at how the sponsorship landscape has developed over the course of the last decade for the IOC showpiece.
08 Feb 2018
The Standard Bank of South Africa is one of the largest financial brands in Africa, operating in 20 nations across the continent. The bank is a major sponsor of cricket and IRONMAN triathlons in South Africa.
02 Feb 2018
ABN AMRO is one of the largest banks in the Netherlands, with its headquarters in Amsterdam. It was formed in 1991 when Algemene Bank Nederland (ABN) and AMRO Bank merged to create ABN AMRO. The bank primarily sponsors sporting properties in soccer, field hockey and tennis in its domestic market, the Netherlands.
26 Jan 2018
ING Bank is a Dutch multinational banking and financial services company headquartered in Amsterdam, Netherlands. The bank operates in more than 40 countries worldwide across Europe, North America, South America, the Middle East and Australia. ING’s sport sponsorship is focused on soccer.
19 Jan 2018
Zurich is one of the world's largest insurance groups, serving customers in over 170 countries and employing 55,000 people. Zurich's main sponsorship focus lies in golf, ice hockey and athletics.
12 Jan 2018
Crédit Agricole is a French group of cooperative and mutual banks with over 130,000 employees in branches across six continents. Its sponsorship portfolio is focused primarily on its domestic market in France.
15 Dec 2017
Intel is a US-based technological firm. As part of its agreements with the likes of the Olympics, the MLB and the ICC, Intel provides technologies to help improve the viewing experience of an event.
08 Dec 2017
General Electric (GE) is a USA-based conglomerate that operates across a range of business sectors, including aviation, lighting and medical technologies. GE is a long-term TOP sponsor of the Olympic Games.