RDA Communications has been appointed by Traffic Sports Marketing as its exclusive television agent for the UK in a three-year agreement. Traffic’s television rights represented in the UK by RDA include South American (Conmebol) 2006 World Cup Qualifying Championships, Concacaf 2006 World Cup Qualifying Championships (except USA and Mexico) Copa America, Copa Libertadores, Copa Sudamericana, South American pre-Olympic qualifiers, and South American Under 20 and Under 17 Championships.

RDA’s recent work with Traffic includes organizing Brazil v Jamaica in a sold-out Friendly International played at Leicester City in October 2003 and televised by Sky Sports, distribution of Brazil’s World Cup qualifying matches also to Sky Sports and distribution of 2003 Copa Libertadores to Channel 4.

RDA is currently identifying further Friendly International fixtures for the Brazil National Team and Brazil Olympic Team with English & Scottish clubs during 2004.

London-based RDA Communications is a leading independent sports & entertainment marketing and public relations consultancy. Its clients include ESPN, World Wrestling Entertainment, Powerboat P1 World Championships, FIS Snowboard World Championships, Ultimate Fighting Championship, Universal Video, Atari, Television New Zealand and Twickenham Experience.

For more details contact:

Richard Dennis, RDA: +44 207 376 3292 richard@rda.tv
Antonio Jose Serpa, Traffic,: +55 11 3888 8513 aserpa@traffic.com.br