Deureka Ltd., in partnership with leading international sports industry distributor Heather White, is announcing that it will represent WUSA’s television rights in key international markets.

The WUSA in the U.S.A. is the governing body for the world’s leading women’s soccer tournament, and the premier women’s soccer league in the world.

Commenting on this appointment, Kerry Tatlock, WUSA VP of Television said: ‘Deureka and Heather White have the international program sales expertise to help WUSA build its brand in Europe and other markets around the world. We not only have the best female players in the United States but also the top players from thirteen additional countries. We look forward to providing these markets as well as others with first-rate WUSA programming.’

Heather White, who will manage this distribution project, said, ‘I am excited by the opportunities presented by WUSA – it is after all the best league, the most international league, and it takes place in the Women’s World Cup winning nation. WUSA is to women’s football what the English Premiership is to men’s football, which for international broadcasters means compelling content for sports-loving audiences of all ages.’

Jean-Paul de la Fuente, Founder and Director of Deureka Ltd., said, ‘Deureka is bringing new business models and opportunities to the market, and our Deureka Connection service is proud to be able to announce this new partnership with WUSA. Heather White is a rare talent, and it is a privilege for me to be able to help opportunities such as these happen.’

For more details contact:

Dan Courtemanche, VP Communications & Business Development, WUSA
dcourtemanche@wusa.com

Heather White / WUSA international television sales
wusa@deureka.com

Deureka general information
info@deureka.com