IEC in Sports has added a number of new broadcast partners for the World of Athletics show.

– During the summer IEC in Sports have concluded deals with TV-stations in the UK, Ireland, Jamaica, Poland and Hungary.

– In total there are now more than twenty TV-stations accessing the popular magazine show, says Jonas Persson, CEO of IEC in Sports. The show was launched last season as the first globally distributed athletics magazine for television. This year IEC in Sports is producing 36 episodes, which includes event footage from most of the athletics events around the world plus feature stories on top athletes. Following the success of World of Athletics this year, IEC in Sports launched yet another magazine show, World of Badminton.

– We are very pleased with the response we have received for our in-house produced programming and other titles are in the pipeline before years, Jonas Persson adds.

About IEC in Sports:

IEC in Sports is Stockholm Head-quartered sports marketing agency focusing on television rights management and sport television production co-ordination and transmission.  Founded in 1994, IEC has offices in Dubai, Hong Kong, Lausanne, Stockholm and Sydney.  IEC handles the television rights for over one hundred and fifty sports properties per year and works closely with over eighty television broadcasters world-wide.

IEC are the official television consultants for the Federation International de Volleyball (FIVB) the International Table Tennis Federation (ITTF),the International Badmonton Federation (IBF), the Portuguese SuperLeaue in football,  The ATP World Team Cup and numerous ATP and WTA events.

Visit http://www.iec.se/ for more information.

IEC in Sports – Jonas Persson, C.E.O – jonas.persson@iec.se  Tel: +46 86 66 04 02