The Superbike World Championship round at Assen in the Netherlands last weekend dominated viewing figures and audience share for motor sport programming across the United Kingdom audience of more than 1.4-million viewers on the BBC for the two races.
 
Once again the Championship attracted very good numbers during what was an extremely busy weekend of televised motorsport. Other televised events included the Portuguese round of the MotoGP Championship from Estoril, the Japanese round of the World Rally Championship, as well as British Touring Cars.
 
FGSPORT is the Superbike World Championship rights holders and marketing manager Robert Wicks, said: ‘We are extremely happy to see the Championship consistently achieving this level in the UK market.  We find ourselves in September with two events still to go and any one of five different riders could take Championship title – this makes for really close racing and great excitement for our viewers.’
 
Race 1 achieved an audience of 483,000 viewers with a share of 7.6% while Race 2 had 924,000 viewers and a share of 11.4%, the highest of any motor sport broadcast over the weekend.

More than 76,000 fans attended the Assen round and enjoyed some of the most thrilling racing of the year. The next round of the Championship takes place at Imola from 24 – 26 September followed by the final round of the season at Magny Cours in France from 1 – 3 October.

Sandra Strazzari
SBK International Press & PR Officer,
Telephone: +39 06 50966 1
Mobile: +39 338 960 7060
Email: sandra.strazzari@fgsport.com
Fax: +39 06 50966 450
Website: www.worldsbk.com