LONDON, England, December 1, 2004 – World Wrestling Entertainment has signed a new agreement with Viasat Broadcasting that will launch the WWE brand throughout Scandinavia for the first time in more than a decade.

The Viasat platform, part of the international entertainment broadcasting group Modern Times Group MTG, has acquired WWE RAW and SmackDown! for broadcast across Sweden, Denmark and Norway. Viasat is a multi-channel broadcaster operating in both the Free TV and Pay TV sectors. The shows will be broadcast on ZTV in Norway and Sweden, and TV3+ in Denmark, reaching more than four million households in the three territories.

The deal represents 156 hours of original programming across Norway, Sweden and Denmark and lays the foundation for the development of the brand.

‘We are very excited about introducing WWE programming in this part of Europe,’ said Andrew Whitaker, Senior Vice President & Managing Director, WWE International Television Distribution. ‘Working with a quality multi-channel broadcaster in the Free TV and Pay TV space such as Viasat is the key first step in delivering our unique entertainment brand to viewers across Scandinavia.’

Contact:

David Morrison, RDA, 020 7376 3292