Sponsorship Software Start-up to Work with Global Leader in Sports Analytics and Insights
London, England: SponServe, the world’s first dedicated sponsorship and inventory management platform has reached a collaboration agreement with Nielsen Sports UK & Ireland.
SponServe’s platform was specifically created to alleviate common challenges in partnership and inventory management; event delivery; reporting; governance; and protection against knowledge-loss experienced by both Rights Holders and Brands.
SponServe and Nielsen Sports will work together predominantly on two fronts. Firstly, helping rights holders to reduce excessive administration, increase efficiency and therefore delivering better outcomes for sponsors. Secondly, to help brands, who employ sponsorship as a strategy, to manage their portfolio with greater efficiency and increased confidence so as to extract maximum ROI.
The type of oversight and control SponServe provides simply cannot be achieved with typically used spreadsheets or non-dedicated software such as CRMs. SponServe’s two dedicated platforms, one for rights holder and one for brands, can integrate with each other to provide a common sponsorship communication platform that delivers even greater efficiencies and provides all parties with increased governance and confidence. The system presents selected data from a rights holder’s system to the brand’s system including the fee, any value in kind, the total value of benefits to be delivered across partnerships, benefits delivered to date and benefits still to be utilised.
Additionally, Nielsen Sports will look to overlay SponServe’s platform tool with holistic market data to give users a complete view of sponsorship and assets.
“We’re really delighted to be working with SponServe, one of the industry's most forward thinking, young companies. Their recent expansion into the UK comes at a time when our clients are required to monitor and deliver more assets and more complex assets than ever before. There is clear demand for the kind of careful organisation that SponServe specialises in. We’re looking forward to collaborating with SponServe to drive better sponsorship decisions and maximise commercial revenue for our clients.” says Jon Stainer, Managing Director, UK&I, Nielsen Sports.
SponServe’s Managing Director, Mark Thompson, is equally enthused about the partnership. “We are really excited to work with such a globally recognised industry leader in Nielsen Sports. They have a fantastic team and the enthusiasm they are showing in being able to provide even more best practice approaches to the market is something that we are also really looking forward to delivering. The challenges of sponsorship and partnership professionals, both at rights holders and brands, are very similar and that’s why they need dedicated software that understands those challenges and helps solve them. The team at Nielsen Sports understand that as well and that’s why we know this partnership is the right move” says Mark.
Since launching in June 2015, SponServe has focused on rights holders in Australia and New Zealand. This has not only included sports but also not-for-profits, events and the Arts and, in the past two years, SponServe has built an impressive client list. More recently, SponServe has established a presence in the UK.
The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. This month, at the AIIA’s Canberra iAwards, SponServe won Start-up of the Year as well as the Business Services Market award.
In September 2016, SponServe successfully attracted $600K seed funding investment from CrownBet CEO Matt Tripp. Part of that investment saw Chris Dow become SponServe’s Chairman. Chris has extensive international business experience having founded and managed the ground-breaking UK based recycling company – Closed Loop Recycling.
In 2015, SponServe was a finalist in the Australian Sports Technology Network’s National Sports Tech pitching competition. SponServe then went on to win the ACT Government – Sports Tech New Innovators Award which was presented by Andrew Barr, ACT Chief Minister.
To learn more about SponServe’s capabilities for either rights owners or brands, visit www.sponserve.net or contact Mark Thompson, Managing Director at mark@sponserve.net.
ABOUT SPONSERVE
SponServe is a cloud-based, mobile enabled, sponsorship and inventory management platform providing rights holders and brands with complete oversight and management of sponsorship programs.
SponServe enables the efficient and full life-cycle management of sponsorship agreements. The one solution supports planning, sales and marketing, fulfilment, invoicing and audit reports. It provides users full vision of sponsor ROI (Return on Investment), inventory, sponsor and asset deliverables, program profitability, commercial opportunities and key performance metrics. It provides a game changing alternative to the established practice of management utilising Excel spreadsheets.
SponServe allows users to focus on the core elements of sponsorship management – ROO (Return on Objectives), sales and fulfilment during peak content times – drastically reducing labour requirements, improving performance and client satisfaction.
ABOUT NIELSEN SPORTS
Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.
Having acquired Repucom in 2016, Nielsen Sports has become the global leader in delivering tailored commercial solutions for teams, leagues, federations, brands, broadcasters and agencies.
Nielsen Sports’ brand exposure data and metrics are considered currency in the global sports marketplace. Coupled with its sponsorship data and Nielsen’s buyer intent and purchase data, it provides more than 1,700 clients with uniquely powerful and integrated solutions to help them make smarter business decisions.