LAUSANNE, Switzerland – 7 February 2018 — The Gwangju 2019 Organizing Committee for the 18th FINA World Swimming Championships has appointed Burson-Marsteller Sport as its official international communications agency. The FINA World Swimming Championships are scheduled for July 12 to August 11, 2019 in Gwangju, South Korea.
To build momentum in the lead up the event, Burson-Marsteller Sport will provide the Gwangju 2019 team with a broad range of consulting and communications services, including outreach to the international media as well as social and digital media engagement. The goal will be to raise awareness and enthusiasm for the FINA World Championships globally.
Dr. Cho Young-Teck, General Secretary & Vice-President of the Gwangju 2019 Organizing Committee of the 18th FINA World Championships said, ”The FINA World Championships are one of the largest World Championships among summer Olympic sports. Our partnership with Burson-Marsteller Sport will provide the global reach and stature that this important event deserves. Together, we are ready to deliver an outstanding event and we look forward to welcoming the world to Gwangju in 2019.”
Tanya Heimlich-Ng Yuen, Director at Burson-Marsteller Sport, added, “We are honoured to facilitate in enhancing and expanding the reach of Gwangju 2019’s international presence. This is a tremendous opportunity for Gwangju to position itself as a sport city and shine both at a national and international level.”
About Burson-Marsteller Sport
Burson-Marsteller Sport is the sports unit of global advisory firm Burson-Marsteller. Burson-Marsteller Sport help their clients to define and achieve their objectives and to reach their full potential in sport. By combining expert insights, trusted relationships and global resources, Burson-Marsteller Sport empower clients and ensure their long-term success. Based in Lausanne, Switzerland – the home of international sport – Burson-Marsteller Sport work closely with their colleagues in the worldwide Burson-Marsteller network of 150 offices operating in 110 countries across six continents. Burson-Marsteller is a subsidiary of WPP (NASDAQ listing: WPPGY), the world’s leader in communications services.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.
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Contacts:
Tanya Heimlich-Ng Yuen, Director, Burson-Marsteller Sport
tanya-heimlich@b-m-sport.com or +41 21 313 23 00