The Caribbean Satellite Television Network has today secured broadcast rights in the region to major competitions organised by the Asian Football Confederation through 2024.
The deal takes in AFC national team and club competitions for the next three years, including the Asian qualifiers for the 2022 World Cup in Qatar and the AFC Champions League, the continent’s top clubs competition, and AFC Cup, starting with the 2021 season.
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CSTN will also show the 2022 AFC Women’s Asian Cup and the 2023 AFC Asian Cup.
The agreement was brokered on behalf of the AFC by Football Marketing Asia, the Hong Kong-based agency that is selling commercial rights to the competitions outside of the Middle East in the 2021-24 and 2025-28 cycles.
CSTN said it will leverage its distribution network across both traditional TV channels and growing digital platforms to increase the exposure of the AFC’s competitions.
The Caribbean broadcaster’s portfolio of soccer rights already includes the Concacaf Nations League and Fifa World Cup qualifiers held in the region.
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By GlobalDataWindsor John, the AFC general secretary, said: “The AFC is pleased to enter into this partnership with CSTN, which reinforces the ever-growing value and stature of the AFC’s competitions and brand, not just in Asia but across the globe.
“Through this partnership, the AFC remains committed towards strengthening the appeal of our competitions to wider audiences.”
Patrick Murphy, chief executive at Football Marketing Asia, added: “This marks another progressive step to increase the exposure and visibility of the AFC competitions beyond the continent. We are confident that CSTN will do a fantastic job in increasing the presence of Asia’s national team and premier club football through their extensive local distribution network.”
The agreement with CSTN adds to a host of global broadcast rights deals recently signed by the AFC including with CBS in the US, Fanseat in various European countries such as France, Belgium, Portugal and Nordic territories, LaLigaSportsTV in Spain and Andorra, StarTimes in sub-Saharan Africa, and the Saudi Sports Company in the Middle Eastern country.
