The Superleague is delighted to announce that this year’s Challenge Cup Final will be sponsored by Blue Square, the UK’s largest interactive bookmaker. The Final, which is being held on Sunday 3rd March 2002 at the Odyssey Arena in Belfast, will now be known as ‘The Blue Square.com Challenge Cup Final.’

Blue Square launched on May 8th 1999 signaling a complete overhaul of how the betting industry would be viewed. Blue Square offers the only interactive TV betting service across all digital platforms, alongside a telebetting service (Tel: 0800 587 0200) and the Internet(www.bluesq.com).

The Company’s design and user simplicity is now enjoyed by over 200,000 account holders, representing both serious and fun-loving bettors. This earned Bluesq.com Internet Magazine’s Web Site of the Month in September 1999, Best Betting Site by The Net magazine in May 2000 and Web User
magazine’s Gold Award in April 2001.

The Final, which will be screened Live on BBC Northern Ireland and will receive coverage on BBC Grandstand, has been a sell-out for weeks, and is set to be another spectacular Superleague Final.

Peter Loveridge, Marketing Director of Blue Square.com, said. ‘We are pleased to be associated with this prestigious event and the Ice Hockey Superleague.’

Superleague’s Commercial Manager, Bevan Thompson, commented. ‘We’re thrilled to have Blue Square.com on board as the sponsor of our prestigious Challenge Cup Final. Blue Square is a very well respected brand and we hope this is the beginning of a long lasting relationship
between the two organisations. Their involvement with the Blue Square.com Challenge Cup Final will bring the ISL to the attention of a wider audience, which can only be beneficial for the sport in the long term.’

The sponsorship deal was brokered by leading UK Sports Marketing Consultancy Metrosport (www.metrosport.co.uk).

For further information contact the Superleague Media Office on 01530 838899, e-mail islmedia@iceweb.co.uk, or visit our website at www.ICEweb.co.uk.